
INTERFURN
exhibitor
INTERFURN
"An interior should tell a story," he said.
Ron Zaal, owner of Interfurn, talks passionately about the family business started by his father more than 35 years ago. His mother also worked in the business, and after finishing school, Ron started as a sales representative. He eventually took over the business, which focused primarily on furniture agency. About ten years ago they acquired the company Hoes and De Winter, a company dating back to 1812, six generations old and specializing in exclusive fabrics. This acquisition was a wonderful addition to Interfurn's collection. Today, Interfurn represents an extensive interior package of furniture, fabrics and related items, art and the paint and wallpaper brand Farrow & Ball. Farrow & Ball is unique because of the texture and reflection of the paint, which refracts light in a special way.
Ron describes his own style as eclectic. He likes a quality combination of interior products with an antique element, complemented with a modern nod and always combined with art. For Ron, an interior should tell a story. He believes that not everything has to be new; just a piece of art bought during a vacation or something old from grandma and grandpa can tell a story within the interior. Combined with stylish and warm furnishings, this creates an interior that falls around you like a blanket.





When customers choose a fabric, it is important to have in mind what style they want. Will it be classic, modern or something in between? This will determine which patterns you choose. Choosing a fabric is different from selecting a piece of furniture, because the quality of a piece of furniture is in its construction and cushions. The application of the fabric is also important; a family with children requires a different fabric than an older couple.
Wallpaper offers the opportunity to make a statement in your interior, to create an eye-catcher with a bold motif on a visible wall. Paint, on the other hand, is always a safe choice and fits any interior, from modern to classic. With color, you can achieve beautiful results in your interior. With a relatively small investment and effort, paint can quickly transform your interior into something new.
As an exhibitor at ETC. Ron sees many advantages in the joint aspect. In this center they can completely unburden the interior designer and their clients, which is currently highly appreciated in the higher market segment. The joint offer strengthens each other and provides everything the client needs.
Ron advises clients who come to ETC. by providing the ingredients. The interior designer then picks out things he or she can use in the project. Although Interfurn can inspire, the style must, of course, be determined by the interior designer.
Interfurn continues to stand out for its high-quality products, produced entirely in the Netherlands. The company combines craftsmanship and a wide collection of furniture, fabrics and art, giving it a prominent place in the interior design industry.
We cordially invite you to discover Interfurn's beautiful collection at in the ETC. Be inspired by craftsmanship and receive expert advice for your interior design projects. See you at Interfurn!